SAFER RIDES

Safer Rides brought industry together to tackle the cost barrier for farmers to install crush protection devices on their quad bikes.

Our Story

We share a simple but powerful belief: that every person working in agriculture deserves to return home safely each day.
Through collaboration with farmers, industry leaders, government agencies, and safety experts, we're building a movement that understands and represents real farmers and farming communities - to create lasting change across our sector.

From 2019–2023, 22 lives were lost in quad bike accidents across NZ. In response, Rabobank and Safer Farms launched the Safer Rides scheme—offering farmers big discounts on crush protection devices (CPDs) that can save lives in a rollover. Over 130 farms jumped on board, with the first 110 vouchers gone in just 36 hours.
‍
Most applicants were smaller farms, many on steep terrain, and 84% had no CPD before.
‍
The Safer Rides programme was proposed and championed by Rabobank, with sector partners ANZCO Foods, PGG Wrightson, FMG, LIC, Craigmore Sustainables and Silver Fern Farms.
‍
Thanks to extra funding from ACC, and industry partners wanting to stay involved, the programme is due to expand.

Our Impact

Safer Rides project overview

Check out the results so far from the Safer Rides project

Safer Rides partners

130

crush protection devices installed

84%

first-time CPD users

56%

of voucher applicants were sheep & beef farmers

Testimonials

What do farmers think of Safer Rides?

I would absolutely recommend to other farmers that they get bars fitted. It was a great programme. I saw the opportunity and thought 'I’ll do that'”

Simon Davies, Farmer

It was a great idea that encouraged farmers to get proactive about buying them. I’d definitely recommend them to other farms and I’d like to see a further promotion to encourage more to take advantage of it.”

David Clark, Farmer

I think the Safer Rides programme, combined with all the work that has been done around health and safety over recent years, has made us do things a bit differently. It has brought safety to the fore and we talk about it a lot more on farm now."

Scott Rome, Farmer

SAFER RIDES

Safer Rides brought industry together to tackle the cost barrier for farmers to install crush protection devices on their quad bikes.

Safer Rides project overview

Our Safer Rides Partners

What do farmers think of Safer Rides?

Ready to Join the Movement?