REGIONAL CHAMPIONS

Our Story
We share a simple but powerful belief: that every person working in agriculture deserves to return home safely each day.
Through collaboration with farmers, industry leaders, government agencies, and safety experts, we're building a movement that understands and represents real farmers and farming communities - to create lasting change across our sector.

Meet Our Regional Champions


Being a Regional Champion is about sharing stories, showing practical solutions and connecting with rural communities.

It’s about reframing safety and the conversations we want to be having about practical solutions. Safer farms are happier, healthier and more productive farms. Our champions will be sharing what they do and what they learn from other farmers, so we can all be better.

Safer Farms is now building a wider team of Regional Champions across New Zealand. For more information on becoming a Safer Farms Regional Champion, get in touch.
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Chloe Butcher-Herries

Chloe Butcher-Herries, a 2026 Zanda McDonald Award finalist, farms in Hawke’s Bay.

She says farmers are best-placed to have conversations with each other about how to farm safely.  

“We all have had near misses, spot potential hazards and have all learned from them. None of us are perfect, I’m the first to admit that. I’m passionate about sharing real, practical safety that works on farm and just as keen to learn from other farmers. At the end of the day, I want to say, ‘Happy Days, Job Done’, then go again the following day.’”
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George Dodson

George Dodson, FMG Young Farmer of the Year 2024, and manager of a dairy farm in Hororata, Canterbury, is sharing his ideas on social media.

“Farm safety isn’t about rules, it’s about looking after your team, your family and your business.

"I’m enjoying showing what works on my farm, hearing from other farmers and helping normalise a culture where failing safely is part of everyday farming.”
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Roger Barton

Roger Barton is a Wairarapa farmer, a Nuffield scholar and former Federated Farmers provincial president and national board member.

He says being a Safer Farms Regional Champion is about sharing what he’s learned on farm and hearing from others.

“As I’ve got older, I am much more aware of the cost of accidents on the business, but also aware of those around you impacted by a poor decision.”

Ready to Join the Movement?

Help us design harm out of farming for good.
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